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For more visit http://dsc.discovery.com#mkcpgn=ytdsc1 | GOLD RUSH premieres on Friday, Dec. 3 at 10PM ET/PT only on Discovery Channel. Follow as six men who, in the face of an economic meltdown, risk everything - their families, their dignity, and in some cases, their lives - to strike it rich mining for gold in the wilds of Alaska. Inspired by his father Jack, Todd Hoffman of Sandy, Oregon, leads a group of greenhorn miners to forge a new frontier and save their families from dire straits. While leasing a gold claim in Alaska, Todd and his company of newbies face the grandeur of Alaska as well as its hardships, including an impending winter that will halt operations and the opportunity to strike gold.